CREAtive ThinkER
MARKETER BY DAY
Hailing from Chicago, I'm a seasoned marketing professional with a unique blend of rural roots and urban expertise. With almost ten years in the field, I've collaborated with a diverse spectrum of clients - from local businesses that form the backbone of our communities to industry giants that populate the Fortune 100. From agriculture and industrial manufacturing to construction, legal services, private equity, and foodservice, I've had the privilege of working across a range of sectors, each offering its own unique set of experiences and insights.
Throughout my career, I've delved deep into various facets of marketing and advertising. This includes managing both accounts and projects, crafting and implementing effective brand strategies, conducting insightful market research, and maximizing reach through adept social media marketing techniques. My diverse experience spans roles in both in-house teams and dynamic agency environments, giving me a holistic understanding of the industry's landscape.
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But let's rewind a bit. It was my agricultural background that set me on this path. During my sophomore year in college, a challenge from my dad saw me designing a magazine ad for one of our family farm's herd bulls. The phone at the farm didn't stop ringing. That tangible impact, that direct connection between a piece of marketing and real-world results, sparked a passion. Soon after, I declared Advertising as my major. And here I am today, leveraging that same passion to create a lasting impact for brands and businesses.
INDUSTRY EXPERIENCE
Director of Marketing for Meat Institute
​Apr 2022 - Nov 2024​
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Developed and executed comprehensive marketing strategies, driving brand development and engagement across various channels
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Oversaw social content creation, resulting in a 178% growth in Meat Institute’s LinkedIn following, a 238% boost in LinkedIn impressions, and a 2.27% uplift in engagement
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Crafted and delivered email marketing campaigns for virtual and live events, outperforming industry average open rates by 10% and click rates by 2%
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Led the Meat Foundation's rebranding project, including developing a new logo, brand identity, and communication materials,
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Designed digital and print collateral to support membership and business development goals
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Helped establish the Meat Institute's internal DEI Committee, emphasizing a commitment to diversity, equity, and inclusion
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Organized the National Hot Dog & Sausage Council’s “Hot Dog Ambassador Contest”, and achieved significant rises in participation
Digital & Social Media Specialist for Meatshelf
​Mar 2021 - Feb 2022​
Account Coordinator for Midan Marketing
​Sept 2018 - May 2020​
Digital Marketing Coordinator​ for Financial Managers Society
April 2018 - June 2018​
Freelance Marketing Consultant & Web Designer
​Sept 2017 - Jan 2019​
Account Executive for Monogram Group
June 2017 - Jan 2018​
Research & Project Management Associate for Monogram Group
​Aug 2016 - May 2017​
Advertising Intern for Whitewater Community Optimist Club
July 2013 - Sept 2013​
Brand Ambassador for RAM Trucks
July 2013 - Sept 2013​
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Orchestrated content strategy, development, and dissemination across social platforms for Missouri Prime Beef Packers, NextGen Beef, and its brand portfolio, primarily Show Me Beef
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Managed execution of digital initiatives, including websites, social media, email marketing, and video
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Amplified Show Me Beef's web traffic by over 400%, with nearly half originating from social platforms
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Achieved a significant digital footprint with 147K+ impressions on Show Me Beef’s Facebook page
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Introduced the #MeatARancherMonday segment on social media, spotlighting local beef producers and their sustainability efforts.
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Achieved over 165,000 impressions for Show Me Beef across 3 social platforms in nine months
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Worked with internal and external partners to identify fresh and continuous content for social media channels
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Managed digital asset library for use by external partners
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Conducted market research
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Assisted in defining and coordinating the development of sales and marketing kits/tools (brochures, product sheets, newsletters, presentations, etc.).
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Assisted in the maintenance of inventory and shipping of point of sale and other materials to partners and customers
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Assisted in Customer Service activities
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Provided planning and execution support for events and tradeshows
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Supported the Tyson Fresh Meats’ account including their Foodservice and Portioned Protein Innovations channels as well as their Reuben® Corned Beef and Case Ready Variety Meats brands
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Assisted in crafting sales materials, social media content, internal training tools, and “What The Cut” - an app designed for retail grocery shopping
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Played a pivotal role in elevating brand visibility through event sponsorships at key foodservice events such as Chicago Gourmet, National Restaurant Association Show, and New Orleans Wine & Food Experience
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Enhanced industry knowledge by participating in a four-day Culinary Training with Tyson’s Foodservice Sales team
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Supported in gathering insights via market research, particularly through customer interviews for the “What The Cut” app
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Formulated and executed a marketing plan aimed at bolstering membership and engagement rates
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Directed email and social campaigns, leading to a 20% surge in followers and a 15% spike in engagement
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Developed comprehensive branding and social media strategies for clients in the wine & spirits and foodservice sectors
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Undertook graphic design tasks, producing visual assets and branded materials for digital campaigns
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Executed location and product photography, enhancing the visual appeal of marketing materials
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Developed and optimized Squarespace sites, with one client witnessing an average of 760+ monthly page views within the inaugural year
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Worked with a diverse client base across FinServ, Construction, and Manufacturing sectors, ensuring their unique needs were met
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Championed SIGA Cover's debut in the U.S. market, leading to significant lead generation at the NYC Passive House Conference
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Played a pivotal role in comprehensive rebranding efforts, from repositioning to logo redesigns
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Collaboratively brainstormed with the creative team, translating visions into actionable marketing strategies
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Led comprehensive market research to analyze and define market positioning for both existing and potential clients
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Collaborated in the development and launch of six client websites utilizing Squarespace and WordPress platforms
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Assisted with social content development to promote the agency
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Developed a marketing strategy and local advertising campaigns to promote the UW-Whitewater/Community Optimists Club. The goal was to build awareness of the club and boost membership.
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Created flyers and social media campaigns to promote fundraising and community service events.
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Increased brand awareness and generated over 350 leads for the RAM Truck brand
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Utilized surveys to conduct market research to 40K+ fans at 5 Milwaukee Brewers games
WORK EXPERIENCE
Host for Lou Malnati's Pizzeria
​Nov 2016 - May 2017
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Greeted arriving patrons, welcomed them to the restaurant, and sat them
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Assessed dining areas for empty and cleaned tables
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Monitored guest waiting list and ensured guests' needs were met while they were waiting
Dialoguer for Dialogue Direct
​Jan 2016 - April 2016​
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Converted leads to sustainable monthly donors for The Nature Conservancy and ChildrenInternational via face-to-face communication
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Identified and informed potential donors about the features and benefits of a monthly sponsorship
Research Assistant for
DuPont Pioneer/S&W Seed Co.
June 2008 - Oct 2015​
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Assisted with conducting 100+ research projects annually
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Managed and trained four temp workers in fieldwork from
2009-2011 -
Responsible for general field maintenance and research plots
Fulfillment Processor for American Girl
Nov 2010 - Dec 2010
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Worked the holiday season as a packer
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I was responsible for packing individual orders and ensuring they meet the 98% 1-day turnaround rate.
EDUCATION
University of Wisconsin - Whitewater
​2009 - 2014
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Bachelor of Arts - Journalism (Advertising Emphasis)
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Professional Business Marketing Minor
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Dean's List Fall 2013 Semester
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ORGANIZATIONS
CHIRP Radio
Oct 2017 - present
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Volunteer in the Marketing, Promotions, and Features depts
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Tabled CHIRP-sponsored events and informed attendees about CHIRP Radio
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Promoted their seasonal fundraising events through social media
American Gelbvieh Junior Association Board of Directors
2009 - 2013
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President, Vice President of Leadership, Treasurer
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Helped organize the Annual AGJA Junior National Show including developing educational contests and programs for the youth membership
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Worked with host state organizations on logistics and planning
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Provided thought leadership on topics related to the cattle industry and AGJA organization
Whitewater Advertising Association
2011-2014
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President, Vice President
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Put together educational seminars and agency tours for members to learn more about the advertising industry
UW-Whitewater Warhawk Marching Band
2009-2010
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Trombone player
SKILLS
SOCIAL
MEDIA
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Facebook Pages
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Instagram
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Twitter/X
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YouTube
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LinkedIn
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Snapchat
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Pinterest
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TikTok
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Sprout Social
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Loomly
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Hootsuite
MICROSOFT OFFICE
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Word
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PowerPoint
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Excel
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Outlook
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Teams
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SharePoint
ADOBE
SUITE
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Photoshop
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InDesign
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Illustrator
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Premiere Pro
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Acrobat
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XD
EMAIL
MARKETING
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MailChimp
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Higher Logic
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Informz
WEB
DESIGN
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Squarespace
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WordPress
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Wix
INTERPERSONAL SKILLS
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Collaborative
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Creative
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Strategic Thinker
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Empathic
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Leadership
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Caring
PROJECT MANAGEMENT
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Basecamp
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Workamajig
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Asana
INDUSTRY SKILLS
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Brand Strategy
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Digital Marketing
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Email Marketing
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Graphic Design
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Copywriting
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Web Design
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Content Development
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Research
HEAR IT FROM FORMER COLLEAGUES
CHIP BALCH
CREATIVE DIRECTOR
AT THE MONOGRAM GROUP
"Seth has a great ability to put people at ease no matter the intensity of the project. There is always a calmness and reassuring attitude that instills confidence in the clients. Organized and keeps his team well informed throughout the assignment. Able to multitask and willing to take on new challenges. A truly honest and down-to-earth personality with great project management skills to back it up. Definitely someone I'd want on my team."
ALAN KARTCHNER
DIRECTOR OF MARKETING & TRACEABILITY
AT NEXTGEN BEEF COMPANY
"Intensely passionate" is the phrase that comes to mind when I think about Seth. I've been lucky enough to have him on my team for nearly a year and he has proven his value to the team over and over again. He is constantly coming up with new ideas and often jumps in and has the project half done before the rest of us can catch up. Seth is passionate about marketing and connecting food producers to consumers. I appreciate his work on my team and I look forward to where he will continue to take his career."
DANA DUKE
RECRUITMENT COORDINATOR
AT DIALOGUE DIRECT
"I was initially impressed with Seth Arp's enthusiasm, communication skills, and professional demeanor. He consistently demonstrated all of these qualities and more, and I heartily endorse him for any position."