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A herd of cows in a green wide open pasture. In the background is farm house, a barn, and the sky is overcast

AGvoCaTE

IT'S EMBEDDED

Agriculture runs deep in my family. My ancestors from Germany settled Arp Farms in Missouri in 1886. Today, my father runs Arp Cattle Company, managing over 100 head of Gelbvieh and Balancer® cattle. Growing up on the University of Wisconsin Research Farm, I learned the ins and outs of cattle care and developed a strong work ethic.

An aerial shot of the University of Wisconsin beef research farm. A long brown barn and short white barn are in the foreground. In the background is pastures, corn fields, and other farms

University of Wisconsin Beef Nutrition Research Farm 2014

YOUTH INVOLVEMENT

Seth sitting with the other nine members of the AGJA Board of Directors

2011 AGJA Board of Directors

I spent my youth showing cattle and participating in 4-H, taking on leadership roles and engaging in various projects. As a member of the American Gelbvieh Junior Association, I served on the Board of Directors, helping to organize events and engage the membership.

FROM CATTLE
TO CROPS

My first summer job was at DuPont Pioneer’s alfalfa division, where I learned about crop genetics and plant breeding. The experience highlighted the importance of improving crop genetics for agriculture and human life.

A close up of two hands in blue rubber gloves cutting alfalfa plants

Collecting data on alfalfa plants

A picture of an article Seth wrote called "Social Media is the New Way to Communicate"

Article I wrote on the necessity of social media in agriculture

BECOMING AN AGVOCATE

In college, I began connecting my agricultural background with my marketing studies. I wrote about controversial issues in the ag industry, which ignited my passion for advocating for agriculture and educating others about farming practices.

FULL CIRCLE

After college, I focused on music and advertising, but in 2018, I returned to agriculture professionally at Midan Marketing, working on the Tyson Fresh Meats account. This role reignited my passion for agriculture and storytelling, a journey I continue today by actively promoting and supporting the industry.

Members of the Tyson Fresh Meats Foodservice team sitting around a table listening to Master Chef Tony Seta talking

Culinary Training with the Tyson Fresh Meats team in Napa, CA

Let's Connect

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© 2023 by Seth Arp

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